So how did this crazy idea start? The founder, Daniel Abaraoha, has always loved sneakers and started designing them when his family was living paycheck to paycheck. Despite his family’s situation, serving less fortunate people in his community was an important value for him growing up. After volunteering countless times, Daniel felt all the mission trips and feeding the homeless weren't enough. He wanted to do more. With the creation of a shoe brand, he sought to combine his passion for designing sneakers with serving the needs of the homeless in his community and beyond.
Daniel still believed that he owed the consumer something also. That something was justice. The notion that people had to spend excessively to shop at socially responsible brands was absurd.He figured that a shoe brand could show that people from all walks of life should have products that match their lifestyle and beliefs. That lead to the creation of Vita's mission - creating beautiful, affordable sneakers for an even greater cause. With those fundamentals in place and the support of many, Vita Shoes Company was born.